Washington Examiner provides top-notch breaking news and political analysis, keeping readers informed about Washington's latest developments through thorough coverage and insightful commentary.

Limited User Engagement: The website experienced a challenge with retaining users for prolonged durations, negatively affecting both overall user satisfaction and potential ad revenue.

To assist our client, we conducted an in-depth analysis of their previous campaigns and GA4 data. We generated a detailed report to determine areas where ads were not clicked or, if clicked, why users were not engaging with the content. . Our main goal was to reach people who were regularly looking for news that matched their interests.

Increasing the Session Duration of the Website is a difficult challenge,  with steady growth in acquiring new users, holding the returning users and other KPIs. It's not a quick trick but a journey of hard work and discipline that Leads to the conversion. Let's deep dive and understand how we achieved a 55% increase in average session duration.

Case Study

55% Increase in Avg. Session Duration

CLIENT:

CHALLENGE:

APPROACH:

RESULTS: